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Originally Posted by Mo@BMWofFairfax
Same direction Audi has taken for years with their S line and Mercedes has recently started taking with their AMG 43's.
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Yep.
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It helps justify the cost of the vehicle.
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And perhaps more to the point, it acknowledges the fact that most everyone who wants the hotter engine also wants the hotter look to go with it. So, by just making the M Sport package (and other race-y goodies) standard, you cut down the number of build configurations and lower the cost (while simultaneously increasing the average selling price, I might add).