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Please no more downsizing
BMW please don't turn the M division into a "save the planet" effort. No one buying an "M"car is looking to save the planet.
The M buyer is looking to feel the power, instant response, and yes, the sound. The sound is beautiful music to my ears. If you have ever driven an E46 or E92 to redline with the windows down, you know what I'm talking about.
But don't worry, most people can't even afford an M car and only a fraction of the ones that can will actually want one.
There are many people willing to save the planet during their commute and they will buy things like Prius or Leaf or Volt and even Tesla. Or even better just ride the bus or buy a motorcycle.
I'm one of the lucky ones to have owned an E46 M3 and currently own an E92 M3.
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Mauricio Cardoso
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