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I can imagine the conversation in the design studio:
Sales person - Our best customer just faxed this sketch in. He's always had a hankering for an AMC Marlin but feels that his peers will laugh in his face if he adds one to his collection, so he wants us to build him one.
Senior designer - Haha. Good joke Simon. Now go away.
Sales person - No seriously, he wants us to build one. I can't say no as I'll lose my future sales commission.
Senior Designer - Good grief. Ermmmm... Tell him it will take us four years to make and cost 13 million. That should put him off.
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