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      04-05-2019, 08:56 PM   #43
IS3andME
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Drives: Lexus IS300
Join Date: May 2010
Location: Maryland

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Quote:
Originally Posted by Mii View Post
Please enlighten us with new slogan! It seems some of you have adored Lexus so much and kept on re-imagining BMW as one.

The new taillight design interpretation follows modernize BMW L-shape design language. It looks great in person from all angles, one of the strongest characteristics in this gen.
You said it yourself. What the poster is mentioning is the resemblance to the L-shaped Lexus design language. Because Lexus starts with “L”. And Let’s be clear the Lexus third gen IS, which is the XE30 started production in 2013. The design was finalized in 2010-2011. The LF-CC concept, which showcased the L-shaped lights, came in 2012.

The F30 came out in 2011, and it didn’t have L-shapes rear lights. Now, I do believe that there are Euro spec rear lights (please correct me if I am wrong) that do have the L-shape when lit up (when doing a check, I saw a few online), however, there came after the Lexus rear lights. Lexus designers decided to put the L-shape in the rear lights, as a Marketing move, because Lexus starts with L.

So, people see the G20/30 3 series’ rear L-shaped lights, and their mind instantly thinks “Lexus”, because that is the other car marque that has very prominiant L shaped lights. In fact, there is L-theme to almost all of the front and rear lights of all Lexus vehicles.

In short, this is probably coincidence. Just like how some people think that the Ferrari P80/C one off looks like a Ford GT, when the person who ordered the one off wanted a car influenced by the 330 P3/4
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