Quote:
Originally Posted by HighlandPete
Quote:
Originally Posted by am3r1ka
Maybe their saving that true steering feeling for the newer M models given that most buyers of the brand now want it more for its luxury features rather than its sportiness ones.
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Reading the motor industry press, does give a different perspective than the enthusiast's motoring press.
What I glean, many folks buying into the premium brands in Europe, expect refinement at all levels, driver assistance aids and the advanced tech'.
There is a direct conflict between the raw driving experience of yesteryear, and where we are today. BMW are providing what most of their users demand. The SUV/SAV market share in BMW's fleet, give us a massive clue. Steering feel (if anyone can really define what that ought to be in 2020) is not a priority to most buyers. |
80% of BMW buyers have no clue of cars, just want the badge and yesteryear reputation.
And these 80% makes more money.
BMW is doing the right thing targeting these folks. So they compete in that sweet spot between Toyotas and Porsches. Not too hot and not too cold.