Quote:
Originally Posted by francton
It’s still misleading. Ultra indicates that it is superior to the regular Quattro, which it isn’t. They should have called it Quattro efficient or something similar
|
Marketing. It's in their volume sellers, so of course they're going to make it sound better - and 99% of those buyers don't even know or care about the difference. It's like when I got my M340i and some of my non car enthusiast friends said "whoa so it's better than an M3?" Assuming more numbers after the "M3" must mean more.