Quote:
Originally Posted by BlkGS
I think the reality of it is that autonomous self driving is decades away from being safe, and all the EV start ups that aren't named Tesla are pretty much doomed to C11 Bankruptcy. Apple likely saw this, decided to do as much work that was IP development as they could to leverage in the future, and limit their total losses on trying to tool up to build cars.
They also likely did market research and found their target buyers for an Apple Car are either already Tesla owners (and would be hard pressed to be pulled away by a higher priced Apple product), or don't make enough money to afford a premium priced Apple car, they stretch their budgets to buy the $1000 apple phones every year or two.
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Yes, but it depends on how far they want to go in that direction and just how "autonomous" they want to make it. The bigger picture IMO is that starting a new automotive company is a huge endeavor. The investment in production lines, tooling, manufacturing, certification and production, etc., this is a gigantic undertaking. Tesla has done it...so far, but as other manufacturers spool up their manufacturing and design capacity for EVs...it remains to be seen if Tesla can survive the competition that will be coming in the next decades. Keep in mind, what Tesla has accomplished is nothing short of starting up a big automotive manufacturer in a world that hasn't seen any real movement in this respect for decades.
To be successful, Apple would need to go into this headfirst, crazy investment and money would need to be generated, they would need to bring something useful to the industry and then need to be able to continually improve that or expand markets.