Nobody -needs- an M anything. However people are ready to flush large amount of money on it, so BMW makes one.
Quote:
Originally Posted by smrtypants44
The money bmw makes on high volume models helps pay for the low volume stuff... M2 CS etc
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The more I think about it, the more I think this line of argument gets the story completely backwards. If the M2 CS makes no money, BMW does not make it out of the goodness of its heart, because they made money on something else. If they make it, it's because it makes money, either directly, or as an advertisement stunt. I suspect that the M2 CS and similar halo models are what makes selling 6 figures SUV possible in the first place.