Quote:
Originally Posted by SleepingBMW
Ultimately the 'i brand' meant sustainable. Recycled parts, environmentally conscious, light weight.
Now it seems they are in branding hell. i3 sales have somehow gone up over the life cycle but it's still well below expectations.
Seems they want to mirror the M cars with 'i' cars. The problem is they have this i3 and i8 clogging up the system so you can't have a 3 series electric or an 8 series electric without messing up the names.
But they want I performance to mirror M performance and M4 to mirror i4. So it makes sense to have the 4 series electric be named i4 and look like a mature electric vehicle similar to an M being a classy sports car.
The problem is it leaves no where for the i cars proper to fit in. i2 and inext are all going to mess with the electric 2 series they have planned.
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i3 sells better than X2 and X4 here.
i4 will be the perfect long distance family or salesman car.
Since I don't need that I'm more curios to see further development of the i3 idea. Because as a city car it's neraly unbeatable in every aspect.