Quote:
Originally Posted by Laki021
I would love to hear by which measures...
BMW and Mercedes are the same size companies, Daimler is a bit bigger (~30%) but that's not important since they run few pretty much independent businesses, they all require their own separate R&D budgets. Tomorrow they can decide to split the company and Mercedes would be by far the largest one of them.
Mercedes does not have any advantage to BMW when it comes to money and how much they can invest.
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Riiiiight. Look it up. It's pretty easy. Then, learn.
The only measure that's roughly equal is unit production (2018 figures):
BMW: 2.2 million
Mercedes-Benz: 2.3 million
and, oh, heck, let's throw Audi in there as well:
Audi: 1.8 million
Yet M-B's gross revenue is twice BMWs. Why? Because it's far, far, far larger and far, far, far more diversified than BMW. Let's extrapolate:
BMW Group production (including Rolls-Royce, ///M, Mini, and BMW Motorrad): 2.5 million
Daimler AG production (including M-B and other brands): 3.3 million
VW AG production (including Audi & other brands): 10.8 million
Here's one measure where M-B is far larger: brands. Daimler AG has 15. BMW has four.
Here's another: total worldwide workforce (2018):
BMW Group: 185,000
Daimler AG: 299,000
Basically, BMW is to Mazda what Mercedes is to Honda and VW is to Renault-Nissan-Mitsubishi or TMC.
You just don't stop believin'. Meanwhile, most of the rest of us will continue with lives in reality.