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I think a huge part of pricing is how BMW is now doing packages. Do you want HK audio? You need premium ($2800) + Nav ($1600) + HK ($875). That's over $5k for stuff you may not necessarily want.
Do you want the cool laser lights? You have to add executive ($2100), which needs to add 2 other packages or something like that.
To me the car is only more expensive because we can no longer do a la carte options like we used to.
Whether that is worth it seems like a personal preference, but it at least makes me stop and think what else is out there. I could wait a year and do CPO for a bigger discount.
FWIW, a G30 5 series can be had in the $30s now
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328i -> 535i -> X5 -> 540i -> Lexus LC500
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