Quote:
Originally Posted by newuser310
Quote:
Originally Posted by otay
Because BMW...
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Just feels silly. BMW can't ignore the standard features on a Corolla and Civic forever. Apple CarPlay isn't even standard?  |
I have been on this one for a while... they totally misplayed the CarPlay option... the optics of it makes them look even stupider because there is a strong cultural awareness of what CarPlay is, it makes charging for it look even more ridiculous. It's easier to charge for radar cruise control and make some marketing claims around why your brands version is better and worth the charge. But CarPlay is the same for everyone.