Instead of putting more info in the middle of the display, from an ergonomic point of view the HUDis the better place. Detailed information in the instrument cluster is not where your eyes should be whilst driving , a glance down for the speed and revs perhaps but nothing more than that.
This seems gimmicky to me and a case of keeping up with the Jones.
Make the HUD standard as that is a far better place to be putting items like satnav directions as one example.
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