Quote:
Originally Posted by M3Dreams
After being a BMW nut for almost 20 years, and owning 3 during this time (E46 330, E90 M3, E82 135), I am saddened to say, I am taking all the BMW paraphernalia out of my sight and out of my home. I just drove the latest 330 and was so thoroughly disappointed. It's not a bad car, and by millennial standards has enough tech gadgets to win over most people. It's just that BMW has sold their sole to the bean counters and now wants to be a Toyota, a car company that produces cars for everyone. From Grandma/pa, Mom/Dad hauling kids, to fresh graduates out of college. There was a time BMWs "Ultimate Driving Machine" logo was adorned on wannabe civics but now I am not sure their product befits their tag line. They need to let that go.
The M2 Competition is the last BMW I will buy on the used market to compliment my just-purchased Porsche Boxster S (Hydraulic steering, non-turbo flat 6, row your own gears kind of car)
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Life is too short to drive anything less than what you love to drive. It doesn't matter if that is a BMW today and a Toyota tomorrow. You drive what you love to drive given the realities of what you're driving (meaning your compromises are ones
you are happy with).
If you feel a company or brand isn't making products you want then go to the company that does. This is the absolute best advice for two simple reasons...
1. You follow my first point. You're driving what you love to drive today. Not hoping your "favorite brand" will come around and check off your love list.
2. Companies chase growth and that means a new customer is
always more valuable than an existing customer. BMW needs to meet the demands of people driving competitive cars from their target demographic to force them to convert to driving a BMW. Brand loyal customers are considered a captive audience who can't be abandoned, but don't need to drive your focus. This is why you still see Coke ads when everyone on planet earth knows what a Coke is and probably has tasted one at least once in their lifetime. Coke still needs to capture new customers. They aren't advertising for their loyal customer base...
If you truly feel BMW isn't building a car for you this year or generation or whatever. Jump ship and come back if or when they ever do. You owe BMW no loyalty as you're giving them money and it isn't the other way around. I don't see a need to destroy your BMW gear... It isn't like they went back in time and destroyed your memories. But to each their own...
Modern consumers worship brands too much and forget that we have so much choice that we call the shots.