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BMW succeeds in the $100k+ market for their sedans and SUV's, although they still discount more and incentivize lower leases than other brands. Their coupes in this price bracket however are a different story, from the new 8er, the i8, and even the original 8er (E31) which was $70k in the 90's (roughly $130k today), they never have really hit their mark in sales of their high priced luxury sport coupes.
Its not surprising that Acura has trouble with the NSX. Acura as a brand just doesn't have the prestige for sports and supercars, no matter how good or bad the vehicle is. Not to mention the new NSX isn't exactly very reminiscent of the now classic original model which also didn't sell in large numbers and was very expensive compared to other sports/supercars due to its hand built production process.
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Current Garage: 2022 Mercedes-Benz S 580 / 2023 Genesis GV70 2.5T / 2007 Mercedes-Benz E 350 / 1999 Mazda MX-5 Miata
Retired: '95 E36 325i 5MT / '04 E46 330i 6MT / '05 E83 X3 3.0i / '11 E90 335xi / '17 G30 540i / '19 F87 M2C 6MT / '19 MB CLS 53 / '20 MB GLC 300
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