G20 BMW 3-Series Forum - View Single Post

________ · 10-04-2018, 10:37 AM

An interesting observation to me, analyzing BMW recent marketing material, cars, and the reaction of BMW fans of yore, is how the brand is not speaking to me anymore...

I used to lust for BMW cars and the marketing used to speak to me. It seems like I'm under a demographic not targeted by BMW. Not sure I've changed or BMW changed.

As a half-joke: this concept of M-Town seems to speak to 13-16 year olds who debate cars by Nurburgring numbers on YouTube comment sections.

10-04-2018, 10:37 AM	#67
________ ________ 4159 Rep 2,301 Posts Drives: ________ Join Date: Sep 2018 Location: ________ iTrader: (0)	An interesting observation to me, analyzing BMW recent marketing material, cars, and the reaction of BMW fans of yore, is how the brand is not speaking to me anymore... I used to lust for BMW cars and the marketing used to speak to me. It seems like I'm under a demographic not targeted by BMW. Not sure I've changed or BMW changed. As a half-joke: this concept of M-Town seems to speak to 13-16 year olds who debate cars by Nurburgring numbers on YouTube comment sections.
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