My wife and I show some brand loyalty, having owned the following the last 10 years...
(new) BMW 228i
(used) BMW 328xi wagon
(used) BMW Z4M coupe
(used) Mazda Mazda3 Hatch
(new) Mazda Miata RF
(new) Scion FR-S
(new) Toyota Prius
(used) VW Golf GTI
In each case I believe we purchased the best overall car in the segment for our use-case and value $$. Frankly the interior quality, sound deadening and overall build quality feels a bit stronger in the German cars. The Scion and Toyota experienced small rattles and wear and tear as soon as 40K miles.
Certainly Subaru makes a very capable and well-optioned vehicle for the money, but I think a lot of Crosstrek/Forester buyers are not cross-shopping or really being honest about their usage. Disclaimer - we car enthusiasts are a strange bunch
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