11-03-2017, 07:17 AM
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#1425
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Brigadier General
Drives: '23 X3 M40i
Join Date: Aug 2017
Location: North Carolina
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Quote:
Originally Posted by M3 Adjuster
Yep! That is the ///Marketing plan! I've been saying this since 2016 and saw it in action with the 1M in 2011.
The M2 is marketed as a loss leader.
Advertise M2 sizzle.
No product in stock. So...advisors must
Sell customers up to M3 or M4
Sell customers down to M235/M240
The Dealers takes in more cash for selling the m235/240/M3/M4 than they would selling an M2.
And yes. The M4 is Huuuuge. Way too big a coupe for me.
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You nailed it sir.
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