View Single Post
      11-03-2017, 07:17 AM   #1425
Killed by Death
Brigadier General
Killed by Death's Avatar
12407
Rep
3,514
Posts

Drives: '23 X3 M40i
Join Date: Aug 2017
Location: North Carolina

iTrader: (0)

Quote:
Originally Posted by M3 Adjuster View Post
Yep! That is the ///Marketing plan! I've been saying this since 2016 and saw it in action with the 1M in 2011.

The M2 is marketed as a loss leader.

Advertise M2 sizzle.
No product in stock. So...advisors must
Sell customers up to M3 or M4
Sell customers down to M235/M240

The Dealers takes in more cash for selling the m235/240/M3/M4 than they would selling an M2.

And yes. The M4 is Huuuuge. Way too big a coupe for me.
You nailed it sir.
Appreciate 1