My assumption would be that they are trying to standardize the development cycle of all their products to be able to work to a single timeline for all programs.
It's apparent from the styling that BMW is trying to differentiate between the base 3 and 4 series more than before, so it's reasonable to assume they would do the same for the M.
One big question I haven't seen the answer to: will the 3 series and 4 series continue to share a common wheelbase? The F82 was already a bit stretched-out looking for a sporty coupe. With the G20 wheelbase being nearly 2" longer than the F30, the proportions are just going to get worse.
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2015 M3, 2005 330i ZHP, 2015 228i 6MT Track Handling Pack, 2007 M Coupe (Sold)
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