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Being kept updated on decisions is very rare in my opinion unless there is a genuine and strong interest in you. Definitely keep looking and keep your options open, but it sounds to me you're on the fringe of being offered the job. Things happen. I wouldn't assume they are willfully jerking you around, especially given they respect you enough to keep you updated. But internally, especially for GM, I'm betting there are a lot of moving parts that need to align first. I once interviewed for a role that didn't come to fruition until months later (large, global company). I had completely forgotten about it, but it just so happened I was unhappy in the one I took when I received that "hey, they've finally decided to move on this." I jumped for it and ended up a solid six years there.
It could be argued tacky, but you could always take a job and leave if GM extends an offer. You have to look out for your own best interests, especially when it comes to survival.
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