Quote:
Originally Posted by stefan
Just a shame to see BMW forcing itself to join the gigantic grille movement. Why not differentiate? Audi has done the large grille perfectly IMO and everyone else has just tripped over themselves to try and replicate it. Some with limited success, like Hyundai. But this is just a total mess of design languages. Keep it simple instead, and the car will look timeless.
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I don’t think they are forcing themselves at all. Designers like to design and create and as long as they stay within regulations there is no forcing, especially not for a company that pride themselves to “lead never follow”. Read the original post by Jason on the 1st page and you’ll understand that BMW is all in on this design and everything about it is carefully thought out. Good designers when getting enough freedom create for the future not the past. Instead of being forced I see the concept as the opposite, a result of artistic freedom.