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      09-30-2019, 01:30 AM   #64
Fuller
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///Marketing.

My cousins buddy texted him the other day saying he just bought a 2018 X4M. When he sent my cousin the photos, it was an X4 M-sport. My cousins buddy was adamant it was an X4M even though they hadn't existed yet.

Just an example of why Bmw does what they do.
...and Audi, and Mercedes, and.....! I still think that's a page out of the other manufacturer's playbooks that BMW should've ignored. The ///M brand whoring sucks.
I agree, but not really with Audi.

They have Sport Lines... but keep it separate better (IMO).

A5
S5
RS5

If you have an S5, you don't call it an RS5.
Audi has exhibited a bit more "Honesty" if you will with their badging. So far an RS is still an RS, no misleading fake labels.
And an M car is an m car. There are obvious differences between true m cars and m performance models, and anyone with an average IQ, that cares, knows the difference in badging and specs.
Not the point
You said Audi is more honest because an RS is an RS. I replied saying an M* is still an M* too, so what is exactly your point?
It's about BMW unnecessarily handing out "M" badges for cosmetic purposes. Have you noticed the steep price increase for these artificial automobiles?? Whatever, your opinion is all that matters
The M340 or M240 etc don't only have cosmetic differences though, there are also performance attributes that come standard. Like, the Audi S* models, they come standard with a different engine from the base models (with nearly an additional 130-150 hp), as well as more aggressive suspension tuning, limited slip diff, better brakes, different exhaust, among other things, including some cosmetic differences. Of course the price is higher, as it is with an Audi S* model, but we expect to pay a premium for these things.

If, however, you think that Audi is more in alignment with your values because they use an "RS" instead of an M to designate the full performance models, or use an S* instead of M*** to designate the sporty commuter car models, then go buy an S5 instead of an M340i, or an RS5 instead of an M4.

I'm still having a difficult time seeing your point about how Audi is different. If you don't want to elaborate, and bring me up to speed, I suppose I can live with that. Enjoy your RS5, or S5, or whatever you're looking for.
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