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I'm definitely against the consensus here. I think this front end is great. It's not perfect by any means, but it's a head-turner. If I had to take this vs the 7's grill, I'd take this any day. It's also a good approach for bringing more air to the engine. Have the very front be mostly grill, top-to-bottom has to be for better cooling or air intake.
More than anything, this is a shift for BMW's historically uniform styling. They delivered huge variations to the grills across the lineup. Some went well, most didn't. But this new grill would truly set apart the M-sport from the true M vehicles.
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