BMW's social media accounts and official global homepage have been updated with the new logo effective today.
The social media handles for BMW AG (i.e., Instagram, Facebook, Youtube, Twitter, etc.) use a soft-light type of background overlayed with the new logo.
While the BMW Motorsport social media accounts use the same transparent logo with the coveted M colors mixed in as the background.
Interesting versatility of the new logo and kind of reminds me of the vintage 1970s BMW Motorsport roundel somewhat.