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      09-09-2019, 11:07 AM   #21
Sedan_Clan
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Quote:
Originally Posted by joshuastein55 View Post
I'm a middle aged man and drove a 3 series in my late 30's and 40's, and I don't see many 20 something's being able to afford a brand new 3 series or BMW that costs well over $50k. If you look at the drivers of 3 series, most of them range from being 35+, and have a family, the typical buyer of luxury cars in general is typically middle aged. Of course there are some owners who are younger, but they aren't a large demographic of owners and represent a smaller group in compared to the general age group of owners.

The simple fact is that "older/middle aged" (as in 35+) are one of the larger demographics of luxury cars.
People on these forums tend to believe that they represent the larger buying market, but that is a misconception. The "enthusiast" is but a small percentage of the buying public, and if you take an honest look at how companies like BMW have shifted away from the raw, sporty, visceral driving experience, it's pretty clear. The general public wants what we've been getting; more premium, less sport. More automation, less engagement. More comfort, less firmness/road feedback. BMW and other companies have to change with the times. You're also correct about the general age demographic. Your average 3 Series driver is NOT some twenty-something. They are usually in the 30's or older and are working professionals.
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