Quote:
Originally Posted by pyrat15
Quote:
Originally Posted by jstein55
Any historical element at BMW is dead. New design chief at BMW has been quoted saying he doesn't care about historical elements, specifically the Hoff kink.
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Where do I find this interview/quote? |
https://www.driving.co.uk/news/inter...ase-everybody/
"And so when you arrive, what was it you wanted to change?
DD: Being more brave with all the icons [BMW's traditional design details] we have. I mean you can see it now in the products, that we play with all the icons.
The Hoffmeister [the forward swoop or 'kink' at the base of the window on the rearmost pillar of BMWs], for example — until the G30 every 3 Series had almost the same window graphic. That meant that when you saw prototypes — when you saw a new BMW, it could be the previous model if you just looked at the top of the car. This was something I never understood.
In all these discussions about our icons, people say, 'But you can't change the Hoffmeister, you can't change the kidneys.' But who says so? Mr. Hoffmeister just made one window graphic."
The only link I could find but in other videos/articles as well he has spoken about changing historical elements and has talked about the Hoff kink being an insignificant detail elsewhere.