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      03-03-2020, 06:35 PM   #102
Dog Face Pony Soldier
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bmw won't price this car competitively against the model 3. cost and battery production limit and the fact they are a ICE focused manufacture pretty much determines this is a small volume car at best. aimed at recouping some lost sales to model 3 from 3/4/5 series.

I expect the top range i4 that's coming out to start at $70K before options and incentive. the lower versions starting at $60K a year later.

it's a competitor to Tesla in the sense that you need to pay up to distinguish yourself from the plebeian model 3 drivers that are everywhere these days.
So it'll be another car for the BMW fanbois.
Not just BMW fans, but all luxury car buyers will feel more at home with a luxury brand EV than the more utilitarian Teslas. I think BMW would be smart to show this contrast and stay true to their luxury car roots (at least in the US) instead of simply making a German version of a Tesla.
BMW is going to have to do something much different than Audi, Jaguar, Mercedes, etc. Because despite their "luxury," they're all flopping and Tesla is winning the EV game, and while to us the enthusiast, we may not think of them as luxury, plenty of the general public does, and the brand/badge appeal and prestige of Tesla is pretty strong.

Even the Mustang Mach-E which seems pretty promising, only has 41k reservations in place, which I would 100% bet is much less than the number of Model Y reservations.
I think the true luxury brands have the heritage and reputation to show contrast and display how Tesla is not a luxury brand. It will be interesting to see how perceptions change with Tesla, or if Tesla will move upmarket to take on these brands directly.
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