Quote:
Originally Posted by OSee
Because the kidneys are worth billions to BMW and it’s the only thing that makes it distinguishable from a Hyundai 1000 yards out to your average Joe?
“Nike should kill their non functional swoosh. Makes no sense.”
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What a nonsense. It doesn't worth any "billions". The normal more conservative grill was the signature of the Bavarian automaker and was known everywhere. No need to have a pathetic and obnoxious design.
They did however, got rid of the Hofmeister kink and that was actually worth everything... !!! How that was not a unique feature of BMW?
If Nike will put that "swoosh" over three quarter of its shoes, you will not know that is a Nike anyway and it will look like crap...
People that buy a BMW just to make sure that even that redneck / uneducated "average Joe" knows what they are driving, then they did not buy this vehicle for its engineering for sure; they just have more money than "Joe"...
But hey, I guess this is the new BMW's audience...