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Law · 10-09-2018, 06:08 PM

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BMW Development Chief Has Had Enough of 3 Series Critics

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Negative Reviews Served as Motivation to Improve G20 3 Series
Much of the negative reviews of the BMW 3 Series from recent years have not fallen on deaf ears.

In fact, BMW have done more than simply take note of the complaints.
According to BMW Development Chief Klaus Fröhlich, the G20 3 Series was developed to have the best driving dynamics in its class because he's tired of all the criticisms.

Speaking to motoring.com.au at the 2018 Paris Motor Show, Fröhlich says:

“It has to beat everybody in the segment in driving dynamics because all the Australian, UK and American journalists say ‘ooh the E46 CSL was the last real 3 Series’ ”

“I do not want to hear that shit anymore.”

Facing stiffer competition over the years and with each new generation, the new 3 Series needs to be extremely well-rounded in all aspects.

Fröhlich notes the improvements in quality materials and dynamics, that much of the work done in the adoption of the CLAR platform has translated into improved results, including increased rigidity and weight optimization.

“First thing and this is for me the most important thing; you can drive fast and completely relaxed. You don’t feel how fast you are.”

“Second thing and this thing is a big achievement; this car is much more valuable, it has much better materials and it is solid like a rock.”

“From the comfort it is more like a 5 Series, because this cluster architecture is so, so stiff; for example 50 per cent stiffness increase between front axle and bulkhead, 30 per cent overall stiffness [increase].”

“You do not only feel it in driving, you feel it in ride comfort.”

For many BMW fans, the 3 Series model range and name have an instant nostalgic connotation of a car that should be quintessentially BMW.

Fröhlich acknowledges this, and notes that the 3 Series continues as an important representation of the BMW brand and the most important car in its lineup.

“I think it is about what is the brand standing for,” declared Fröhlich.

“I think as a company BMW has a big history of compact four-seaters with a lot of power — 1600, 2002, the first 3 Series, the 323 with two exhaust pipes. This is BMW still in the minds of many people.”

“But from the heart of the brand [the 3 Series] is still the most important car. It is the right mixture of having the character and having the volume. You can have a super-sharp brand shaper very race equipped, but it will only sell some thousand units — it will not affect the brand.”

“This is a multiplier and it’s sporty.”

Related Topics:
G20 3 Series Purposely Designed to be 'Totally Different to the 5 Series'

10-09-2018, 06:08 PM	#1
Law Global Moderator 6381 Rep 2,309 Posts Drives: E90 M3 6MT Join Date: Jan 2009 Location: USA iTrader: (1) Garage List 2011.5 BMW M3 [10.00] 2004 BMW M3 [10.00]	BMW Development Chief Has Had Enough of 3 Series Critics Featured on BIMMERPOST.com BIMMERPOST NEWS BMW Development Chief Has Had Enough of 3 Series Critics 248 COMMENTS Tweet Negative Reviews Served as Motivation to Improve G20 3 Series Much of the negative reviews of the BMW 3 Series from recent years have not fallen on deaf ears. In fact, BMW have done more than simply take note of the complaints. According to BMW Development Chief Klaus Fröhlich, the G20 3 Series was developed to have the best driving dynamics in its class because he's tired of all the criticisms. Speaking to motoring.com.au at the 2018 Paris Motor Show, Fröhlich says: “It has to beat everybody in the segment in driving dynamics because all the Australian, UK and American journalists say ‘ooh the E46 CSL was the last real 3 Series’ ” “I do not want to hear that shit anymore.” Facing stiffer competition over the years and with each new generation, the new 3 Series needs to be extremely well-rounded in all aspects. Fröhlich notes the improvements in quality materials and dynamics, that much of the work done in the adoption of the CLAR platform has translated into improved results, including increased rigidity and weight optimization. “First thing and this is for me the most important thing; you can drive fast and completely relaxed. You don’t feel how fast you are.” “Second thing and this thing is a big achievement; this car is much more valuable, it has much better materials and it is solid like a rock.” “From the comfort it is more like a 5 Series, because this cluster architecture is so, so stiff; for example 50 per cent stiffness increase between front axle and bulkhead, 30 per cent overall stiffness [increase].” “You do not only feel it in driving, you feel it in ride comfort.” For many BMW fans, the 3 Series model range and name have an instant nostalgic connotation of a car that should be quintessentially BMW. Fröhlich acknowledges this, and notes that the 3 Series continues as an important representation of the BMW brand and the most important car in its lineup. “I think it is about what is the brand standing for,” declared Fröhlich. “I think as a company BMW has a big history of compact four-seaters with a lot of power — 1600, 2002, the first 3 Series, the 323 with two exhaust pipes. This is BMW still in the minds of many people.” “But from the heart of the brand [the 3 Series] is still the most important car. It is the right mixture of having the character and having the volume. You can have a super-sharp brand shaper very race equipped, but it will only sell some thousand units — it will not affect the brand.” “This is a multiplier and it’s sporty.” Related Topics: G20 3 Series Purposely Designed to be 'Totally Different to the 5 Series'
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