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This all falls into the category of squeezing water from a rock.
The reason bmw critics and criticisms keep increasing?
Because of statements just like this.
This is not the first time people from bmw have talked like this. And in the past it has all been hype, which generates cynicism. More hype more cynicism. The chief culprit of all this is our own Scott here on the forum who makes grand statements, which rarely come true.
The last 2 bmw m chiefs have promised more fun to drive cars and we have been left with more M logos, more wings, more vents and more pastel colors designed for a 3 year olds taste. But more fun? Hardly.
If BMW wants to impress us with the 3 series. Then it's simple. Shut up and make the car dynamic again. Most of us remember the glory days vividly, so we k ow what's possible.
Simply telling us it's the best car ever made does nothing for many of us. And your critics will only grow if this is yet another stupid PR excercise.
Frohlich has been at BMW during the glory days so he should know what we like. Let's see if he did this right or if this is a PR stunt, if the latter.... more critics will mount.
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Nice cars
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