Quote:
Originally Posted by NightWriter
Perhaps not to piss off customers who had just bought one... or the fact that it's coming so soon after the introduction. The whole "LCI" designation is a little silly anyway; many automakers make subtle--and sometimes not so subtle--updates to exteriors and/or interiors between major model overhauls.
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Customers don't know to be pissed off by the term LCI, assuming they even see that advertised as part of the new car. Most soccer moms and the like buying BMWs are not enthusiasts and don't follow what updates happen when. BMW and many other manufacturers do mid cycle improvements and we are 3 years into the 8 series so it's to be expected if you follow BMW at all. Sure there are small updates annually, but usually a slightly more moderate update halfway through the life cycle of the car which for some odd reason BMW calls LCI which as a term, life cycle impulse, certainly sounds dumb. My Jeep Cherokee got a nice improvement with an entirely redesigned headlight system 3 years or so into its life cycle but Jeep didn't decide to give it any dumb names.