Quote:
Originally Posted by matbl
Tesla is certainly not a luxury brand. But neither is BMW.
Upper part of mass market together with Audi, Mercedes, Lexus, sure. But not luxury.
Luxury brands would be Rolls, Bugatti, Bentley, Aston Martin, Maserati, etc...
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This discussion is rather pointless, as there is no "bright line" to distinguish luxury brands. It varies by market and individual perception. MB's E Class cars are impressive in the U.S.; in Germany, they are taxi cabs. The brands you mention have, on occasion, been described as "Ultra Luxury", so what is really the point of this debate?