no shockers here, Alfa is really trying to appeal to BMW enthusiast who own E generation cars and don't want to move onto new BMWs, hell they even sponsored the recent Bimmerfest and had test drives there!
Sales numbers will never be as high for the Alfa as the 3 series, but Alfa is clearly going for the title of "The Ultimate Driving Machine."
https://www.motor1.com/news/353692/a...mmerfest-2019/