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The truth is even if the G70 was as fast/good as the bimmer, people would still choose the bimmer simply because it's a bimmer (brand prestige).
Luxury today unfortunately is dictated by how expensive and unattainable things are.
In some cases you get what you pay for but most of the time you pay just for the brand name, not because your product is great.
If you know about cars then you know that Genesis makes really really good cars, i know because i used to own the first generation of genesis cars (hyundai genesis) and it was one of the best cars i owned and currently own a G90 (another fantastic car).
Genesis is trying to build a name for themselves and just the fact that they are comparing the G70 with a 3 series or the G90 against the S class it just shows you how good the Genesis brand is.
Mark my words the day will come when the Genesis cars will be at the same level as bimmers and mercs or even better and that day is closing in very quickly.
For me, There's zero point in spending more than double the money to get a 7 series or S class, my G90 is a fantastic car just as is the G70 but you will have to overcome the fact that it does not have the brand prestige that bimmers or mercs have.....just yet. But just wait.
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