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I like the revised roundel and how it shows some of the cars paint color under it.
That said this quote scares the crap out of me..."BMW has to adapt to a new customer base, a younger generation of buyers who are digitally natives."
I read that as "we're going to break things that no one complained about, change things to a worse design for the sake of change and overall trying so hard to be different that we lose our way."
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