Quote:
Originally Posted by ThatKrazyPolak
"Oh, I see you live in NY and purchased a new BMW, but here's a free $300 voucher for a trip down to our Performance Center in South Carolina or CA. BTW you have to arrange for lodging and travel".
What a cop out, just cover a lease or finance charge for a month at that point. If this is in any way a pandemic related incentive it fell flat on its face.
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I agree!
However, look at it like this. The $300 is arbitrary, it costs next to nothing for them to have you in one of their cars for 2 hours. They're banking on you going to the gift shop and eating at their cafe to get the benefit back to them. Also, BMW works closely with the local gov to boost commerce. People have to rent a hotel, food, etc and BMW gets a portion of revenue. This is a textbook case of providing what people see as a "valuable" experience, but in actuality, it has little to no cost for BMW to provide this value. I have advised many clients on this concept / principle.