Quote:
Originally Posted by premier3is
+1. I wonder if BMW ever scouts the forums to get customer feedback and see what the community thinks?
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They probably pay more attention to buyer persona studies, polls, and focus groups.
The problem with that stuff is, if not done well it can give you horrible data - for example the way things are worded or capturing people's aspirational behavior versus real behavior.
An example would be you show people 5 mockups and ask them:
* which design is more bold? That answer is going to differ from
* which one of the 5 would you most consider buying ... and THAT answer is going to differ from
* Given the choice between any of these 5 and this other one, which would you consider buying ... which will differ from
* Given the choice between these 5, any other car, or staying with what you have, which would you most likely choose?
I'm sure BMW does pretty well in the focus group department, however they would be far from the first company to fuck it up too
So is this new design the result of large in-depth customer focus studies?
I sure as hell hope so ... but they definitely didn't have anyone with my taste in that study.