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      04-11-2019, 02:39 PM   #1
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2019 BMW Ultimate Driving Experience Expands to 16 U.S. Cities

Annual BMW Ultimate Driving Experience Driving Event Expands to More U.S. Cities
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Woodcliff Lake, NJ April 11, 2019 BMWs annual Ultimate Driving Experience is back [sign up link]! Building on past success, BMWs signature experiential driving event returns this year to an expanded, 16-city line-up, with new program components in select cities. The Ultimate Driving Experience invites consumers, from coast-to-coast, to get behind the wheel and experience The Ultimate Driving Machine first-hand.

This year, drivers will experience some of BMWs newest and most exciting vehicles including the all-new, redesigned BMW 3 series on an exhilarating closed autocross course and in extended street drives. Additionally, for the first time, consumers in five markets will also have the opportunity to experience the power of the first-ever BMW X7 Sports Activity Vehicle on a hill-descent obstacle course and learn first-hand about some of BMWs newest Advanced

Driver Assistance Systems including: Frontal Collision Warning, Backup Assistant and Parking Assistant.

Theres no better way to experience the Ultimate Driving Machine than from the drivers seat, so weve tripled the number of cities where well offer the Ultimate Driving Experience this year in order to give more people than ever before that opportunity, said Trudy Hardy, vice president of marketing, BMW of North America. "Weve also added several new program elements to showcase the incredible performance behind our latest models, like our first-ever BMW X7, and demonstrate some of our most advanced new driving technologies.

The 2019 BMW Ultimate Driving Experience launched on April 4 in Washington, D.C. at FedEx Field. In the following five markets, including East Rutherford, NJ this weekend, the tour will feature multiple immersive experiences.

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Autocross: An exciting, closed-course driving program featuring the BMW 330i Sports Sedan. Registered attendees will be paired with BMWs professional driving instructors for a dynamic experience that highlights BMW technology and safety features and culminates in a pulse-pounding lap around the track.

Street Drives: All registered consumers can participate in a self-guided test drive in a full range of BMW vehicles.

Teen Driving School: Young drivers are given an introduction to basic driving theory and skills in this BMW Performance Center-derived program. The fully interactive course features both hands-on driving exercises in a BMW X2 Sports Activity Vehicle, and classroom education focusing on the consequences of distracted driving. Drivers who are 15-20 years old with a valid learner's permit or drivers license are eligible.

Innovations Area: Registered consumers are invited to test the off-road capabilities of the BMW X7 Sports Activity Vehicle and are given an opportunity to interact with some of BMWs newest Advanced Driver Assistance Systems, including: Frontal Collision Warning, Backup Assistant and Parking Assistant.

M Car Control Clinic: Drivers get behind the wheel of a powerful BMW M2 or M4 for an adrenaline-filled day of advanced driving theory and individual instruction from-certified professional instructors from the BMW Performance Centers. Drivers will develop a sharper understanding of BMWs responsive handling and performance. The M Car Control Clinic is offered for a fee of $750 per person.

Expanded City List:

In 10 more markets, BMWs Ultimate Driving Experience will feature the Autocross experience with the all-new, redesigned BMW 3 series, and a Street Drive experience with the BMW X7 Sports Activity Vehicle:

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