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      05-02-2019, 02:00 AM   #13
heavensyu
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Drives: 2018 X3M40 2018 i3
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Quote:
Originally Posted by Pauleebe View Post
I'm a little surprised that the MY19 3 series, which is a brand new model, and was fully available for all of April 2019, is only beating the MY18 3 series (an outgoing model at the end of it's life cycle) sales from a year ago by that small of a margin. Either BMW needs to increase incentives to let the 3 series have more competitive deals to move more units, or they are no longer trying to volume sell the 3 series and are going to rely on more on SUV sales.
It's no surprise that the new 3 Series isn't selling well. The 3 Series target market is being disrupted by the Tesla Model 3. BMW only sold 3642 3 Series in the third month after the release.
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