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Honestly, when it comes to a 3 series, most people are fine with the stock option... Many just buy for the badge.
The M340i is a vehicle that people not only have to shell out more money for, but also have some knowledge about why they're doing it.
Same reasoning why I always see a lot of 5's on the road, but rarely the M550i or M5.
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1973 Porsche 911S
2023 BMW M550i
2023 BMW X5M
2020 BMW M340i (retired)
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