Additional quote by Dukec from
Auto Express:
Quote:
|
Originally Posted by Auto Express
“Social media, we love and hate it for the same reasons, because it’s instant and fast, but it can be brutal,” Adrian van Hooydonk, BMW’s senior vice president of design explained. “We deal with it in the same way as customer clinics - we have them built into the design process.
“I never go to clinics because comments can be brutal and not enjoyable. I wait for the final global evaluation on feedback - and we do it with social media. We look and analyse the data, where does it come from? Is it loved? Which market did it come from? Social media is analysed as well, but we don't know if there are real customers behind those comments but we know they are real voices so we listen.”
|