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Mercedes has diluted the AMG brand just the same with their AMG E43, AMG E53, etc... These aren't actual AMG cars, just a defined price point marketing toward the crowd who wants more than mediocre performance, but can't afford the actual AMG (nor a true M car).
Corporate folks making these decisions have lost touch with tradition of the brand, and are disconnected from the demand of true enthusiasts. Therefore they simply don't understand that badging is not that makes an M car.
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