Quote:
Originally Posted by rjd598
if you actually read the article it's more than that. they can't even partner up with transmission companies and even then it's not profitable at that level. if everyone wanted manual they should have spoken with their wallets. it's an understandable business decision.
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I don't think BMW or Porsche markets them correctly. Tons of old is new tech is popular with hipsters wanting something "real"
But what do they market? The M town commercials is an m5 slapping paddles drifting around a coffee stand.