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It's probably doable for BMW, but releasing a supercar under the BMW brand might lead to similar results with the LEXUS LFA. They might need to do what VW does and have entire sub brands such as Lamborghini, Porsche, etc.
They could use the Rolls Royce brand to release this performance supercar but that might alter the brand image for Rolls.
Who knows though. Anything is possible. If they do end up releasing this concept I hope it's successful because BMW is a great car company.
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BMW family... for now.
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