Quote:
Originally Posted by ArchJR
I think it would be fun if BMW provided performance oriented hybrids but the market just doesn't respond. Looks at the RLX hybrid, LS600h, GS450h, Q50h, Volvo T8 models, or the older BMW ActiveHybrids. Too few customers will pay a premium for performance hybrids. Only the models which offer hybrids close to the same price points as petrol models sell well, such as the ES350h and MKZ Hybrid.
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This^^^
530e had to be priced same as gasoline only 530i to move it out of dealer lots.
Previous F10 ActiveHybrid 5 was a flop and priced same or higher than equivalent 535i at the time .
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2017 BMW 530i, Sport Line,Alpine White, Canberra Beige Sensatec, 19 inch V-Spoke wheels, basic plain Jane build with no options whatsoever..... "Less is more".
Before: 2011 BMW 328i E90 sedan, Platinum Bronze Metallic, Dakota Brown leather, 17 inch wheels, 6-speed auto, N52 6 Cyl inline N/A goodness....