Actually SCOTT said the design was radical, not sure he* actually likes it either if you read between the lines.
And regarding SCOTT, there is no reason to believe he* is a single entity, more likely a team member which as a group post to help drive/steer convo that bmw wants to be discussed...and certainly he* had no decision authority on this radical design language, thats the top of the house stuff, not marketing.
Glad he* is here none the less