Quote:
Originally Posted by ///M TOWN
Quote:
Originally Posted by 530iDriver
Quote:
Originally Posted by tuffode
In the US at least, the slogan is still "The Ultimate Driving Machine"
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Credit Bob Lutz for coming up with the "Ultimate Drving Machine" slogan in the 1970s for then very young European car maker entry in the United States: BMW |
Bless his heart
Bob needs to retire
He's become a rambling idiot |
Hmmm, Lutz retired from GM 10 years ago and he currently heads his own consulting firm.
Some interesting tid bits about him during his tenure at BMW in the early 1970s
https://www.bmwblog.com/2016/03/06/b...iving-machine/
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2017 BMW 530i, Sport Line,Alpine White, Canberra Beige Sensatec, 19 inch V-Spoke wheels, basic plain Jane build with no options whatsoever..... "Less is more".
Before: 2011 BMW 328i E90 sedan, Platinum Bronze Metallic, Dakota Brown leather, 17 inch wheels, 6-speed auto, N52 6 Cyl inline N/A goodness....