Quote:
Originally Posted by SCOTT26
BMW is a mainstream albeit premium brand. Mainstream customers are a significant demographic to not just BMW but to all manufacturers.
Today an enthusiast relates to around 10-20% of global sales annually,to rely solely on enthusiast sales is no longer applicable for any manufacturer.
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Relying
solely on enthusiast sales never was possible of course. The problem with BMW circa 2015 is they've let go of what made them great which started for real with the insight of Max Hoffman and are now building a financialized product for mass consumption which has created the LexusMW on the low end (F30) and AMG-MW on the high end (F10 M5). As always, the hubris of product planning organizations is ruling the roost there today which of course will come back to bite them as we approach the next discontinuity in the marketplace. In the meantime, the unabashed arrogance prevails to attack anyone who voices any criticism, constructive or not, to be immediately shouted down. All the voices are "wrong" and "not to be listened to" -- all the signs of a general fighting the last battle while believing he/she is invincible.
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