Quote:
Originally Posted by wtwo3
Totally agree with you, I could never see myself forking over the cash for a BMW only to go for a base 4 cylinder motor. But that's because we place value on getting a 6 cylinder over a 4 cylinder, regardless of if it's due to performance or smoothness.
Majority of consumers don't put enough value on getting the 6 cylinder over the 4 cylinder to justify the extra cost, and that's evident in sales figures.
In fact if you look at the trend of these luxury brands offering new ever-cheaper entry level cars (i.e. Audi A3, Mercedes CLA/A class etc) which are coming in even below the previous entry level offerings, is because they've identified that there's a significant market of consumers who place value simply on the fact that they're able to drive a luxury brand, and couldn't care less about smoothness/performance/actual luxury. You can't really say those ultra-entry level cars are all about luxury/performance.
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completely agree. when I see a3 I scratch my head, why?
clearly someone just walked in the dealership and asked what their cheapest car was
No? you don't make golf carts? shoot, ok, I'll lease A3 I guess for $259.99 with 7000 miles allowed per year of rental.