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      11-13-2019, 11:09 AM   #1
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Bloomberg Tesla Survey: Model 3 Success hits BMW the Hardest

Found this to be a very interesting and in-depth article/survey.

Full article below, along with some highlights/quotes.

https://www.bloomberg.com/graphics/2...evolution.html

"We asked 5,000 Model 3 owners about their previous cars and whether they'll ever go back to them. Some of the most common trade-ins, somewhat surprisingly, were economy cars: Honda's Accord and Civic, the Toyota Camry, and the Mazda 3. But as a percentage of a brand's total sales, no one has been hurt more by Tesla's success than BMW, the responses show."

"The following chart orders the survey's trade-in results in a different way: as a proportion of a brand's U.S. sales. It shows BMW to be the automaker with the most to lose—almost five times more vulnerable than Mercedes-Benz. One explanation is that the two brands, while both competing in the same price segments, target different definitions of "luxury." Mercedes is built for comfort and class, while BMW is defined by its driving performance. Comfort and class are hard to measure; for performance, you take the car to the track."
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